Today's business culture is dependent on the written word--what you say, how you say it, when, and to whom. Often, the only point of contact you have with a client is a chain of emails or similar correspondence. Given the nature of global corporations, you may not ever meet your own team members in person. It is crucial that information is communicated clearly and effectively the first time.
Consider this: recent polls indicate an estimated 30% of business correspondence consists of emails and letters requesting clarification of previous emails and letters. This wastes a significant amount of your time and your clients’ time. Can you afford that?
In a similar study, 55% of polled businesspeople reported they had received an email that seriously damaged their work relationship with the person who wrote it. Assuming the damage can be mitigated, how long will it take to repair? Days, weeks? Months, years? Never?
Bad writing affects everything you do, whether you're a mega-corporation or a one-person office. You can't gloss over inaccurate data, un-write an abrupt email, or ask the thousands of people who received your brochure at a trade show to give it back so you can fix it.
Frushour Business Communications is here to help. We offer a slate of business writing workshops, corporate training sessions, and consulting and editorial services.
The written word is forever. Use it sparingly. Use it well.