Do I find yourself re-writing emails again and again because my reader doesn't get what I'm saying?
Do my team members "get their wires crossed" in response to memos and protocols they don't understand?
Do my clients call me when they receive my proposals or reports because they need clarification?
If you answered yes to any of these questions, something is broken in the way you do business.
Business culture is dependent on the written word -- what you say, how you say it, when, and to whom. Often, the only point of contact you have with a client is a chain of emails or similar correspondence. Given the nature of global corporations, you may not ever meet your own team members in person. It's crucial that information is communicated clearly and effectively the first time.
Written communication is central to doing business. Your company website, your marketing materials, proposals, client correspondence, internal documents, corporate emails -- all of these depend on the written word. Potential customers don't want to do business with companies whose documents are hard to read.
The solution is simple: teach yourself and your team to write clearly and correctly. Business writing isn't what you learned in high school English class. Different business situations require different approaches.
Frushour Business Communications is here to help. We offer a variety of business writing workshops, corporate training sessions, and consulting and editorial services.